Wednesday, October 8, 2008

Evolving to reflect a changing world

Journalists must always remember that their job is to serve the readers and respect how deeply established the newspaper is as part of the local community.
Sadly this is not always the case, particularly with new editors desperate to make their mark with dramatic changes to the newspaper’s design.
After two or three years the urgency to redesign again will recede with the realisation that most readers dislike change and a few hardy annuals will always berate you bitterly about any improvements.
When you have occupied the editor’s chair for as long as I have, the desire to implement necessary updates to the design and structure of the paper brings sleepless nights.
Newspapers must continue to evolve to reflect a world where change happens at an ever increasing pace, but evolution is usually better than revolution.
The changes will look dramatic if you compare this week's newspapers with those from 10 years ago, because the changes have been gradual.
This has contributed to the success of the series and I hope you approve of the improvements introduced in the last two weeks.
We are also working to enhance our websites, where our first mid-Somerset news video will be posted this week.
As always, I welcome your views. My email is editor@midsomnews.co.uk and the postal address: Mid Somerset News & Media, Southover, Wells BA5 1UH.
Philip Welch

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